Our Story
SafiBets was founded with a simple mission: to make sports betting accessible, fair, and enjoyable for everyone in Kenya. We saw an industry that needed more transparency, better odds, and genuine care for customers.
Our team of sports enthusiasts and technology experts came together to build a platform that puts you first. From instant M-Pesa transactions to our industry-leading 20% cashback on losing bets, every feature is designed with our customers in mind.
Today, SafiBets serves over 100,000 active users across Kenya. We're proud to be licensed by the Betting Control and Licensing Board of Kenya (BCLB) and committed to responsible gaming.
Our Values
Trust & Security
Licensed by BCLB Kenya with industry-leading security measures to protect your data and funds.
Fair Play
Transparent odds, instant payouts, and honest practices. We succeed when our customers enjoy their experience.
Customer First
24/7 support, easy-to-use platform, and features designed with your needs in mind.
Innovation
Constantly improving with live betting, real-time odds, and mobile-first technology.
Why Choose SafiBets?
Our Mission
To provide Kenyans with a safe, fair, and entertaining sports betting experience while promoting responsible gambling and giving back to the community.
Our Vision
To be East Africa's most trusted and innovative sports betting platform, known for integrity, customer satisfaction, and responsible gaming practices.
Licensed & Regulated
SafiBets operates under a valid license issued by the Betting Control and Licensing Board of Kenya (BCLB). We comply with all applicable laws and regulations to ensure a safe and fair betting environment.
License Number: BCLB/XXX/2024 | Issued by the Republic of Kenya
Get in Touch
Have questions or feedback? We'd love to hear from you. Our support team is available 24/7 to assist you.
SafiBets Headquarters • Nairobi, Kenya • [email protected]